UK Based
Top5Wise is operated from the United Kingdom.
Your Rights
You have rights over your personal information under UK data protection law.
Affiliate Links
Some links may be affiliate links, which may use tracking technology.
1. Who We Are
This website, top5wise.com, is operated by Top5Wise, a UK-based website operated by Mike Edmonston.
In this Privacy Policy, the words we, us and our refer to Top5Wise.
For the purposes of UK data protection law, we are the data controller for the personal information we collect through this website.
2. What Information We Collect
We may collect and process different types of information depending on how you use the website.
Information you provide directly
- Name, where provided
- Email address, where provided
- Message or enquiry details
- Newsletter signup details, where applicable
- Any other information you choose to send to us
Information collected automatically
- IP address
- Browser type and version
- Device type and operating system
- Pages visited
- Referring website
- Date and time of visit
- Cookie and analytics data, where applicable
3. How We Use Your Information
We may use personal information to operate, protect and improve Top5Wise.
4. Our Lawful Bases for Using Personal Information
Under UK data protection law, we must have a lawful basis for using personal information. Depending on the situation, we may rely on one or more of the following:
Consent
We may rely on consent when you sign up to emails, accept non-essential cookies or agree to receive marketing.
Legitimate Interests
We may use information to operate the website, improve content, prevent misuse and keep the website secure.
Contract
We may use information where necessary to respond to service-related requests or take steps before entering into a contract.
Legal Obligation
We may process information where required to comply with legal, accounting, tax or regulatory obligations.
5. Cookies and Similar Technologies
Top5Wise may use cookies and similar technologies to make the website work properly, improve performance, understand visitor behaviour and support affiliate tracking.
Cookies may be used for essential website functionality, remembering preferences, security, analytics, performance monitoring, affiliate tracking, embedded content and third-party tools.
Some cookies are essential and cannot be switched off because the website needs them to function. Non-essential cookies, such as analytics or marketing cookies, should only be used where required consent has been obtained.
6. Analytics
We may use analytics tools to understand how visitors use the website. Analytics information may include pages visited, time spent on the website, browser type, device type and general location information.
Analytics information helps us improve our content, website structure and user experience. Where analytics cookies or similar technologies are not strictly necessary, we will rely on consent where required.
7. Affiliate Links and Third-Party Websites
Top5Wise may publish comparison articles, reviews, recommendations and links to third-party websites. Some of these links may be affiliate links.
If you click an affiliate link, a tracking cookie or similar technology may be used by the affiliate network, retailer or third-party website to record that you came from Top5Wise.
Top5Wise may earn commission when you click certain links and make a purchase from third-party websites. This does not normally change the price you pay.
We do not control the privacy practices of third-party websites. You should read their own privacy policies before providing them with personal information.
8. Comments, Forms and User Submissions
If the website allows comments, contact forms or other submissions, we may collect the information you provide, together with technical information needed to manage spam, security and abuse prevention.
We may remove submissions that are offensive, unlawful, spammy or unsuitable for the website.
Please do not submit sensitive personal information through public comments or standard website forms.
9. Email and Newsletter Communications
If you subscribe to a newsletter or email updates, we may use your email address to send you relevant updates, articles, product news, offers or website information.
You can unsubscribe at any time by using the unsubscribe link in the email or by contacting us through our contact page.
We do not sell your email address to third parties.
10. Who We Share Information With
We may share personal information with trusted service providers who help us operate the website and business, such as:
- website hosting providers;
- email service providers;
- analytics providers;
- security and spam-prevention tools;
- affiliate networks;
- professional advisers, such as accountants or legal advisers;
- regulators, authorities or law enforcement where legally required.
We only share information where necessary and where there is an appropriate reason to do so.
11. International Transfers
Some service providers may process information outside the United Kingdom.
Where personal information is transferred internationally, we will take reasonable steps to ensure appropriate safeguards are in place, where required by UK data protection law.
12. How Long We Keep Information
We only keep personal information for as long as necessary for the purposes described in this Privacy Policy.
- Contact enquiries are kept for as long as needed to respond and manage the enquiry.
- Email subscription records are kept until you unsubscribe or ask us to delete them.
- Analytics data is kept according to the settings of the analytics provider.
- Security logs are kept for a limited period to help protect the website.
- Legal, tax or accounting records are kept for as long as legally required.
When information is no longer needed, we will delete it or anonymise it where appropriate.
13. How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.
However, no website or internet transmission is completely secure. You should only send information through the website that you are comfortable providing online.
14. Your Data Protection Rights
Under UK data protection law, you have rights over your personal information. These may include:
- The right to be informed about how your information is used.
- The right to access personal information we hold about you.
- The right to ask us to correct inaccurate or incomplete information.
- The right to ask us to delete your information in certain circumstances.
- The right to restrict processing in certain circumstances.
- The right to object to certain types of processing.
- The right to data portability in certain circumstances.
- The right to withdraw consent where we rely on consent.
To exercise your rights, please contact us through our contact page:
We may need to verify your identity before responding to a request.
15. Complaints
If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.
You also have the right to complain to the UK Information Commissioners Office.
ICO website:
https://ico.org.uk
16. Childrens Privacy
Top5Wise is not intended for children under the age of 13, and we do not knowingly collect personal information from children.
If you believe a child has provided personal information to us, please contact us so we can review and delete it where appropriate.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to the website, our business, legal requirements or how we use personal information.
The latest version will always be published on this page with the updated date shown at the top.
18. Contact Us
For privacy questions, data protection requests or concerns about this Privacy Policy, please contact Top5Wise through our contact page.